REACH PERSONAL BRANDING INTERVIEW SERIES – October 2015

How Could I Forget You! –

Flex Your Memory to Master Names and Faces

LISTEN to the audio replay: http://360rea.ch/brentsverdloff

On October 15, 2015  William Arruda, founder of Reach Personal Branding, interviewed Brent Sverdloff.

Has your mind ever gone blank on a person’s name right after being introduced? If you want to know why—and want to stop—listen to this interview! No matter what your calling is in life, odds are it’s predicated on building relationships—and that starts with remembering someone’s name.

In this interview you will learn:

• The psychological reasons behind forgetting names;
• How to dramatically improve your ability to recall names and faces;
• Linguistic secrets to help you tackle especially challenging names;
• How to have more productive interactions with colleagues and clients;
• Why “flexing your memory” is as vital to your health as proper diet, exercise, and rest;
• Ways to apply the names and faces memory methods to other information.

BIO: Brent Sverdloff

Brent Sverdloff is a memory coach and the author of How Could I Forget You! A Creative Way to Remember Names and Faces. A practitioner of trained-memory methods since his teens, Brent credits this skill with enabling him to learn multiple languages and hold archivist positions at The Getty Research Institute and Harvard Business School early in his career.

Brent has helped countless students and professionals retrain their brain. Since 2004, he has taught memorization techniques in San Francisco at the Commonwealth Club, California Academy of Sciences, and City College; Adult Education Centers in Greater Boston; wellness education centers in the New York area; and to private clients and business teams elsewhere.

Investors, realtors, teachers, actors, police officers, medical students, attorneys, HR managers, and many others have learned how to sharpen their powers of observation and strengthen their memory. Drawing on his recent years as an executive at performing arts non-profits such as the Boston Conservatory and BATS Improv, Brent knows how to engage participants with lively interaction. Brent’s go-to website is www.flexyourmemory.com.

“How Could I Forget You! is well-researched, engaging, and just plain fun to read. Brent proves he’s both a talented writer and teacher as he guides you through his tips and practice exercises. If you’ve always wanted to be that person who’s good with names, this is the book for you.” —Paige Brettingen, Journalist, The Washington Post and The Atlantic

“The techniques that Sverdloff lays out for remembering names and faces—something frustratingly difficult for so many people—are surprisingly simple, yet brilliantly effective. They’re also flat-out fun, not at all like the rote memorization one would expect to be reading about. And for someone like me whose professional work is based on words and wordplay, the techniques are especially apropos. Read it to find out why!” —Frank Longo, Crossword Puzzle Creator and Editor

LINKS: 

Listen to the Interview here:http://360rea.ch/brentsverdloff
Download the handout here: http://360rea.ch/1OXDaEj 
www.FlexYourMemory.com – Brent’s go-to website to purchase his book; inquire about memory workshops and one-on-one coaching; read interviews with actors about their memorization processes; and find resources on related topics.
Brent’s Celebrity Blog: http://www.flexyourmemory.com/blog

THANK YOU TO OUR SPONSOR:

The International Coach Federation is the leading organization dedicated to the global advancement of the coaching profession. ICF has partnered with PricewaterhouseCoopers LLP to deliver the 2015 Global Coaching Survey. The survey is designed to collect vital, up-to-date information on the state of the coaching industry. ICF and PricewaterhouseCoopers invite professional coaches to complete the survey today at www.CoachingSurvey2015.com.

For more information on how to become or find an ICF Credentialed coach, please visit www.coachfederation.org.