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THE INSIDE STORY: “What to Know Before You Tell”
William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC
We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a powerful story. Yet effective storytelling requires a lot more than plugging content into a formula. In this interview, Lani’ shared her expertise on “what to know before you tell”, discussing tips and tools to maximize your storytelling effectiveness.
Specifically, you will learn about:
- How to be deliberate in integrating story into your leadership skills toolbox.
- What is the background work that needs to be done before a story is even brought into the mix?
- How to think about yourself in relation to your audience and message to maximize your influence.
- How to shift a stuck story that is not working for you into a strong story that can carry you forward.
- What are some key components necessary for a story to have maximal impact and effectiveness?
Biography: Lani Peterson
Whether your goal is to engage an audience, inspire a vision, align a group, or understand yourself or another more deeply, story is the path and Lani Peterson is the guide to lead you there. Whether in her role as coach, consultant or facilitator, Lani works extensively with individuals, teams and organizations using story as a tool and storytelling as a process to lead participants towards authentic connection, deep insight, clear message and sustaining change.
Integrating her training as both a psychologist and story expert, Lani has helped individuals and organizations find their stories, share their stories, and come together with a deeper level of connection and understanding. Working with people from Fortune 500 companies to hospitals, prisons and homeless shelters, Lani brings others to a profound understanding of what story is, why it is important, how to use it skillfully, as well as sharing where it is currently making an impact in companies and people’s lives across the country.
LINKS:
Find Lani online here:
Follow the interview LIVE on Twitter! #reachint
Download the handout: http://360rea.ch/1BtY6tO
@williamarruda
THANK YOU TO OUR SPONSOR
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