Reinventing You: Define Your Brand, Imagine Your Future
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Are you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.
This interview is sponsored by:
Harvard Business Review and Forbes contributor, Dorie Clark, is our distinguished guest for the August 7, 2014 Reach Personal Branding Interview at noon EST. Dorie will be discussing her book “Reinventing You” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.
In this recorded interview, you will learn:
- What is professional reinvention
- Why you need to reinvent yourself professionally
- How to get comfortable with the idea of personal branding
- The step-by-step process of reinventing yourself
- Why it is important to understand the unique talent or perspective you can bring
- How to determine what your unique skills or talents are
- Why it is important to create a narrative that explains your reinvention
- How to gain the attention of your target audience after reinventing you
BIO: Dorie Clark
Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. Recognized as a “branding expert” by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.
LINKS:
Dorie’s Website: www.dorieclark.com
Reinventing You Book: http://www.amazon.com/dp/1422144135/
Pre-Order Stand Out Book: http://www.amazon.com/gp/product/1591847400/
Follow the interview LIVE on Twitter! #reachint
Download the Handout: http://360rea.ch/1mTmJpj
Download the Audio Replay: http://360rea.ch/1oV9A4f
THANK YOU TO OUR SPONSOR:
The International Coach Federation is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification, and building a worldwide network of coaching professionals. For more information on how to become or find an ICF Credentialed coach, please visit coachfederation.org.
