How Lean Brand Development is Changing the Game
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The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.
If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest this month says, yes indeed!
This interview is sponsored by:
Building a worldwide network of coaching professionals.
Our distinguished guest for the June 5, 2014 Reach Personal Branding Interview at noon EST, is lean brand practitioner, Jeremiah Gardner. Jeremiah will be discussing his new book “The Lean Brand” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.
In this recorded interview, you will learn:
- The definition of a brand (this may surprise you!)
- The difference between a lean brand and a conventional brand
- The relationship between products and brand
- How to discover what your customers are most passionate about
- How to test and optimize your brand to increase brand advocacy
- Tips for developing new brands
- What is “Minimum Viable Brand”
- How enterprises can leverage the Lean Brand concept while launching new products and services
![Jeremiah Gardner]()
BIO: Jeremiah Gardner
Jeremiah Gardner is the author of the upcoming book, The Lean Brand. He works with entrepreneurs, intrapreneurs and Fortune 500s to help them discover, iterate, and develop their emotional-value. Jeremiah is an author, speaker, Lean Brand practitioner, and bulldog lover. His work is about helping people reframe the way they think about brand development, culture, creativity, and leadership.
LINKS:
Lean Brand Community: https://publishizer.com/the-lean-brand/
Preorder the Book: http://leanbrandbook.com/
Follow the interview LIVE on Twitter! #reachint
Download the Handout: http://360rea.ch/1woag5m
Audio Replay Now Available: Download Audio File Now
THANK YOU TO OUR SPONSOR:
Announcing the Launch of
ICF 2014 Global Consumer Awareness Study
The International Coach Federation seeks to advance the art, science and practice of professional coaching. One way ICF achieves this is through a robust industry research initiative. The ICF recently released findings from the 2014 ICF Global Consumer Awareness Study. A follow-up to the organization’s benchmarking 2010 Global Consumer Awareness Study, the 2014 study tapped into the minds and motivations of consumers around the world to ascertain awareness of the coaching profession and to gain insight. Let me share just a few interesting, key findings:
- Overall 58% said they were aware of professional Business and/or Life Coaching.
- Among coaching consumers, both satisfaction and advocacy were high. 85% of coaching consumers reported that they were “somewhat” or “very” satisfied with the coaching experience.
More information about the 2014 Global Consumer Awareness Study, including data tables and a link to purchase the executive summary, can be found at:
CoachFederation.org/ConsumerStudy2014
*The executive summary is free to ICF Global Members and $15 USD for non-members.
