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Clik here to view.The Age of Context

Thursday, January 30, 2014

9:00 AM Los Angeles | 12:00 PM New York

5:00 PM London | 6:00 PM Paris

Register Today!

The privacy debate is raging worldwide as technology continues to impact every facet of society, changing the very way we conduct business, provide health care, and raise our kids. No doubt Big Data is watching and in many ways becoming so integrated into the human experience that deciphering the difference between reality and augmented reality is nearly impossible.

What does a future with such intrusive, yet beneficial technology look like? How might we use this modern technology for the betterment of a global society? How can this technology help businesses grow, professionals advance their careers and strengthen our communities? After their bestselling book, Naked Conversations, introduced us to the benefits of social media, Shel Israel and Robert Scoble partnered once again to help guide us into the Age of Context.

Best-selling author, Shel Israel, is our guest expert for the January 30, 2014 Reach Personal Branding Interview at noon EST. Shel will be discussing his newest book “Age of Context” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

How we evolved from “Naked Conversations” to the “Age of Context”
What is meant by the Age of Context
How the Age of Context effects you and your business
What impact the “Five Forces are having on you and your business
Who are the “New Urbanists”
How to prosper from your “Contextual Self”
How marketing is changing in the Age of Context
Why trust is the currency of the Age of Context

BIO: Shel Israel

Image may be NSFW.
Clik here to view.Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career, as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank.

He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods and is currently working on his new book, The Disruptors—Pioneers of the Conversational Age.

A prolific writer, Israel is a contributor to BusinessWeek & Dow Jones and is a weekly contributor to American Express OPENforum and Forbes.

He is senior social advisor to Appconomy, a mobile applications start-up and is a senior fellow of the Society for New Communications Research.